Expected Supreme Court decision may perform as bellwether in class actions

Businesses would be well advised to understand the potential risk group proceedings pose to their day-to-day operations, says James Mcgachie

Over six months have passed since the historic introduction of class action lawsuits in Scotland. The procedures are becoming increasingly established in sectors including financial services, consumer rights, and data protection, and with further potential grounds for such proceedings arising from the pandemic, it is inevitable our national and international businesses will face the risk of group proceedings.

In data protection, the Supreme Court’s decision in Lloyd v Google (to be heard at the end of April) may act as a bellwether as to how courts both north and south of the border will approach class actions.

Dataprivacyclaimsareundoubtedly attractive to class action claimant lawyers and claimants alike, as such incidents tend to impact large numbers of subjects, but will likely only generate modest potential damages awards, thus often acting as a deterrent to individual proceedings given the cost inefficiency.

The Lloyd case concerns a claim by Richard Lloyd, a former executive director of consumer magazine Which?, relating to Google's placing of advertising tracking cookies on iphones using Apple's 'Safari' browser between June 2011 and February 2012.

Heseekstobringtheclaimonarepresentative basis on behalf of several million individuals whom he says were affected. Whilst the Court of Appeal decision in this case appears to support opt-out representative actionspredicatedonthelossofcontrolofdatawithoutconsent,google’s appeal to the Supreme Court, scheduledforapril27shouldprovideguidance regarding the interpretation of the English procedural rules with regard to “opt in” (where potential claimants expressly sign up to be a member of the class) and “opt out” (where anyone who falls within the scopeoftheproposedclassdefinition is treated as being a member of the classunlesstheyexplicitlyopt-outor withdraw) litigation.

Whether the Supreme Court will endorse such a significant step as “optout”,orleaveparliamenttolegislate,remainstobeseen.thescottish rules,whilstcurrently“optin”based, already have yet-to-be-enacted “opt out” provisions.

If group proceedings are raised, businesses must assess the nature of the claims, makeup of the claimantclassandpotentialclaimantpool more generally to effectively determine the risk.

As with every litigation, it is important to quickly identify and adopt a preferred strategy. This is especially important when considering the amplified scope of a class action and the significant amount of resource needed to address it.

The question that invariably must be answered is whether a business is best advised to defend the action or settle. This may be answered relativelyeasilydependingontheliquidityofthebusinessand,inmanycases, there can be no option but to defend the proceedings. It is important this decision is made quickly so the business,anditslegalteam,candecideon how best to channel resources.

The same strategic decisions must be made when it comes to handling any media attention: good PR can provetobeausefultoolwhendefending class actions. Resolving a class action is no different to resolving any other legal proceedings brought against a business. To end the dispute, both parties must come to a mutual agreement.

However,bytheirverynature,class actions often involve substantial financial sums which can challenge the liquidity of even the largest corporate entities. The growth of third party funders further complicates settlement strategy. As such, businesses should not be afraid to be creative when it comes to the structure of a settlement as the success of the proposal hinges on the agreement of both parties.

As group proceedings are in their infancy in Scotland it will take time for practitioners and Scottish courts to become accustomed to them. However, businesses would be well advised to understand the potential risk group proceedings pose to their day-to-day operations.

James Mcgachie is a legal director, DLA Piper