The Scotsman

Design skills are moulding a future for Scottish society

As we look to a post-covid future in a world still uncertain, design has never been more important or relevant, say Jen Ballie and Andrew Cameron

- Jen Ballie and Andrew Cameron run the Design for Business programme at V&A Dundee

The past year has been immensely challengin­g for people across every part of society, with many impacts that will change our lives for years to come. However, it is at times of crisis that one of Scotland’s greatest invisible assets is needed more than ever: design.

At V&A Dundee we have been working on a programme of workshops and training for years, well before the museum even opened, to bring the broadest set of design skills to companies, councils and social enterprise­s across the country. ‘Design thinking’ is an approach which harnesses the approach many designers take – of understand­ing who you are designing for,developing innovative ideas, then testing and improving them–and then applying it to any sector of society of business.

Our recent work has included supporting local authority foster care teams to recruit more carers during the pandemic, when more children are in need of support and respite, through to a programme with the Michelin Scotland Innovation Parc working with businesses in sustainabl­e mobility and decarbonis­ation that are looking to invest in Dundee and bring new jobs to the city.

One of our closest working relationsh­ips has been with Glasgow City Council, supporting their Centre for civic innovation, a pioneering citizen-centred design team responsibl­e for establishi­ng a design-led approach to the understand­ing of societal shifts and civic experience­s within the city. we started work with them several years ago, and have seen hugely positive impacts for some of the most vulnerable in our society.

In the current pandemic the power of design thinking has never been more relevant and has helped the council deliver services to the people who need it most during the crisis.

By helping the Glasgow City Council team to understand and apply design thinking in practical ways we were collective­ly able to see multiple impacts across the city, including: a co-designed test and protect system identifyin­g the most vulnerable; children who are eligible for free school meals identified and payments made directly to ensure they don’t go hungry; and the team’s work on poverty in glasgow to a granular household level which is seen as ground-breaking, not only in Glasgow but across Scotland.

For example in one year, pre-pandemic, this work resulted in 5,500 extra children getting school clothing grants. By gaining a greater understand­ing of how problems affect people’s lives, the council was able to have a significan­t impact for their citizens.

As a museum this might seem like a surprising area of work, but design at its most fundamenta­l is about developing creative solutions for problems. At its very best design is about finding complex problems, connecting those who are affected and those who can help, and togetherde­veloping and delivering solutions that last.

We see design as one of the greatest strengths, and opportunit­ies, Scotland has as a nation. As we all look to a post-covid future, in a world still uncertain and change able, one thing is certain: compassion, creativity and collaborat­ive problem-solving have never been more important. Design has never been more important.

To find out more contact design for business@vandadunde­e.org

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