Choosing what to spend your money on matters

ave you, like me, forgotten what the sensation of coins jangling in your pocket feels like? If I'm honest I can't remember the last time I handed over any readies.

Covid 19, has almost ended cash transactions and changed spending habits forever. However, what we spend our money on has never been so important.

Scotland is blessed with some of the world's finest produce, I've lost count of the number of times I've heard the phrases, 'world beating', 'second to none' when interviewing chefs. During lockdown, this fact set me off on a mission to tell the stories behind some Scottish food heroes in my weekly Scotland's larder series of articles.

Talking to them has been an education and a privilege, and a joy and no matter the size of business, everyone has been badly affected. As Dr Robert Graham of Graham's The Family Dairy told me, "when everything shut down we had to dramatically change the business, the next day we lost so many customers”, "the first couple of months were really tough, but we got round it”.

Or the palpable threat felt by The Lobster Man, Stewart Pearson, with the weight of over 300 years of family history heaped on his shoulders, he told me things looked grim, "overnight we couldn't sell our lobsters, I thought what are we going to do?” He explained he made the decision to sell to customers direct.

However is has not been all doom and gloom as Covid-19 has provide opportunities for example, like Chloe Oswald, of Chocolatia who formed a sideline business, when she was furloughed from her dream job as chocolatier at Gleneagles.

That entrepreneurial spirit wouldn’t have materialised without the pause coming from taking an enforced career break.

The Scottish food and drink sector is facing unprecedented challenges, so which businesses or people you choose to spend our money with matters. It doesn't matter if it is pounds and pence or contactless payments, if you want to see a vibrant, diverse and independent food sector then just like the wartime Kitchener poster, “Your country needs you.”