New sales firm will be a ‘game-changer’
Entrepreneur Michael Haston is launching a sales and marketing company that promises to empower business owners to unlock the secret to raising capital.
Haston Economics will be a “game-changer”, according to its founder, who has pioneered an innovative Direct To Market Investment system (DTMI) which coaches clients on how to implement a proven sales and marketing strategy when raising money from private investors.
The new firm will be based in Edinburgh and London, specialises in implementing the system within businesses to raise capital from qualified investors around the world.
The blueprint, which is based on five key steps, has taken more than a year to fully develop.according to Mr Haston, if followed correctly, it will ensure clients can raise significant six-figure sums per month without having to rely on any third parties.
“It shouldn’t just be the big boys who can go out there and get the money they need for whatever purpose,” said Mr Haston, who has worked with private and public companies, hedge funds and private individuals to help them execute their sales and marketing strategy for capital raising requirements for more than a decade. “It can be very difficult and stressful if you
don’t know what you’re doing but our system will give owners the knowledge they require to go out and engage directly with the appropriate investors if their investment offering allows them to do so.
“People are out in the market trying to raise money via the traditional methods of banks, corporate financiers, private equity houses, and crowdfunding platforms and such like. It takes ages and nothing is guaranteed. “It’s exciting to be in a position to be able to
give people this knowledge. It allows them to take back control and not rely on anyone else. This can change lives, without a doubt and has done so already.
“We have created a sales and marketing blueprint that business people can use to go to the market with their qualified investment offering and raise money directly from the appropriate private investors and I strongly feel that everybody should have this sales and marketing knowledge.
“We do not raise capital on behalf of companies. We don’t structure investment products nor do we offer corporate finance advice or sell investment ‘leads’ as we are not licenced to do so. “We are a sales and marketing strategy company, our system is proven and if implemented correctly, can raise capital of at least £320,000 per month up to seven figures per month. That could be a capital tap of £3.84 million a year minimum.”
Haston Economics will work with start-ups through to public companies to uncover the future of funding.
“I am on a mission to level the playing field and democratise wealth for business owners globally,” said E dinburgh-born Mr Haston, whose formula has raised nearly £40m in the past 12 months for various businesses. “We have spent a lot of time fine tuning this system.”