The Scotsman

Cancer Card bridges the gap in support services

◆ Our one-stop shop for support services and advice provides a lifeline for people living with the disease, writes Jen Hardy

- Jen Hardy MBE is Founder of Cancer Card, www.cancercard.org.uk.

Living with incurable breast cancer has been a defining time in my life. Throughout this experience, I’ve come to understand the critical need for robust support systems for those affected by this devastatin­g disease. This led me to found Cancer Card, a charity dedicated to revolution­ising how we access and deliver cancer support services. While Cancer Card doesn’t provide direct medical care, its impact is immeasurab­le and one I wish I was able to experience when I received my diagnosis six years ago.

Cancer Card’s online support hub is a one-stop-shop for support services and advice, a lifeline for those navigating the intricate maze of a cancer diagnosis, treatment and care.

What sets us apart is our mission and our independen­t status allows us to guide people towards the personalis­ed support they need. We are a bridge to an expansive network of resources that can help alleviate the emotional and practical burdens of cancer.

One of the core challenges facing Cancer Card is fundraisin­g. Unlike some medical organisati­ons, our mission is to provide access to non-medical support, often making us less visible in the public eye. Yet, I’m passionate­ly convinced our work is equally critical.

Cancer Card serves as a lifeline for those who are overwhelme­d by the deluge of informatio­n online by curating trusted resources and businesses all in one place. We offer access to everything from help with money, benefits and transport, to travel insurance, counsellin­g and complement­ary therapies. What sets Cancer Card apart is our commitment to the psychosoci­al aspects of cancer care with a strong focus on inclusion. That’s why we’ve recently launched our in-person support service for those that prefer to speak to someone. And our Digital Helpline is there to ensure no one is left behind in this digital age.

Cancer Card is there for every step of the journey, whether it’s diagnosis, during and post-treatment or in the final stages of life.

Our importance becomes evident when you consider that we provide personalis­ed access to the support for those that need it now. We alleviate the pressure on people living with cancer and their families, allowing them to focus on their wellbeing. By doing so, we indirectly relieve some of the burdens on the NHS as well. We are not just a support system, we are a lifeline for people and their families during one of the most challengin­g times in their lives.

Looking ahead, Cancer Card's primary challenge, in addition to raising vital funds, will be expanding our reach. As the cost of living continues to rise, people are understand­ably cautious with their donations. The challenge lies in conveying the importance of accessing non-medical support services through Cancer Card and our role in improving the overall quality of life for people living with cancer.

Supporting Cancer Card goes beyond saving lives; it’s about enhancing the quality of those lives. We provide a unique and indispensa­ble service that complement­s the work of all cancer charities.

As we continue our journey to make cancer support services more accessible, let us not forget that heroes don’t always wear capes. Sometimes, they wear the badge of organisati­ons like Cancer Card.

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Cancer Card is there for every step of the journey, from diagnosis onwards

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