The Scotsman

Artificial intelligen­ce offers big opportunit­ies

◆ Scottish companies riding tech wave must tell their stories of innovation to win investment

- Nick Freer is the founding director of corporate communicat­ions agency the Freer Consultanc­y

At The Scotsman’s Annual Investment Conference at The George Hotel in Edinburgh last week, Baillie Gifford director Ben James spoke about artificial intelligen­ce and how AI means “business as usual is over”.

Covering tectonic shifts in the computing paradigm in recent decades – through mainframes, mini-computers,

PCS, cellphones, IOT devices – James went on to describe how graphic processing units (GPUS) are foundation­al to today’s generative AI era.

Baillie Gifford knows its stuff on the subject, with semiconduc­tor giants like Nvidia and ASML among its stock holdings. Nvidia became the first chipmaker to reach $2 trillion market capitalisa­tion last month, resulting from the group’s hardware used to power AI, via its H100 and upcoming H200 chips.

In his concluding remarks, Baillie Gifford’s James said AI marks a major computing paradigm shift, where Openai has democratis­ed AI, and is driving changes in software developmen­t, autonomous driving, pharmaceut­icals, and beyond. A fireside chat with investment firm Eos’s partner Mark Beaumont wrapped up proceeding­s at this year’s conference, with the world record-breaking endurance athlete comparing “adventure” with “venture” (capital) and sharing his view that founders often learn more from failure than success, using an analogy of a capsized boat during a row across the Atlantic.

As an agency, we’ve worked with Mark and the Eos team, which includes Pathways report chair Ana Stewart, for a few years now. The term “impact investment” gets banded around a lot these days, but from where I sit Eos can credibly be called an impact investor.

Last week we supported a portfolio announceme­nt where Eos led an investment into Neupulse, a university spinout that is advancing the world’s first wearable device aimed at tackling Tourette Syndrome, a condition that is thought to affect as much as 1 per cent of the world’s population. The device stimulates the median nerve in the wrist, reducing the frequency of tics. Scottish musician Lewis Capaldi is one of the individual­s to have trialled the innovative technology.

In a similar vein, we worked with Scottish remote sensor specialist Novosound this week as it announced it had secured the world’s first patent for its wearable ultrasound technology. CEO Dave Hughes said: “This technology builds on the legacy of ultrasound in Scotland, where it was first demonstrat­ed as a medical diagnostic technique at the University of Glasgow in 1954, and now as a Scottish company moves it out of the hospital into the home via a wearable device.”

Overall, while our Scottish tech scene faces ongoing challenges, including access to investment and talent, it does feel like we’re in pretty rude health in 2024. If we can tell our stories of innovation to the rest of the world, the hope is that the investment will then follow.

Another signpost in the right direction came this week when Techscaler, the Scottish Government’s startup support programme, revealed a strong first year of operations where it supported over 500 startups who collective­ly raised over £50m of investment during the year.

 ?? ?? Scottish startup Novosound announced a world first patent for its wearable ultrasound technology this week
Scottish startup Novosound announced a world first patent for its wearable ultrasound technology this week
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