Shaping the future of digital marketing in Scotland

The Marketing Society Scotland will once again hold its flagship Digital Day on April 18 at the Glasgow Science Centre, with Republic of Media as headline sponsors.

The event brings industry leaders and professionals together to explore the latest trends and innovations in digital marketing. With the digital landscape evolving at an unprecedented pace, Digital Day aims to provide insights and strategies to reach today’s savvy consumers and navigate in an ever-changing digital marketplace. It will explore the latest trends and strategies shaping the digital marketing landscape with presentations from industry experts and discover how leading brands are leveraging digital channels to engage audiences, drive conversions and stay ahead of the competition.

From thought-provoking keynotes to interactive panel discussions, to engaging breakout sessions and networking opportunities, Digital Day 2024 is designed to offer a comprehensive program to inspire and educate marketers of all levels.

Republic of Media will share how brand safety is a standard health measure in today’s digital age and why brands focus should shift to brand suitability, where there are bespoke content allowance rules in place from brand to brand.

Simon Watson, director of digital at Republic of Media, said: “Attendees can expect a dynamic lineup of speakers who are at the forefront of digital marketing, sharing their expertise, experiences, and vision for the future.”

More information is available at https://www.marketingsociety.com/event/digital-day2024-scotland