Cool bum bags? You sure about that, Suki?

I’M USED to celebrities taking up bizarre new careers, but the latest venture by model Suki Waterhouse leaves even me a little bemused.

Suki, 24, and her best friend the TV presenter Poppy Jamie, have set out on what is surely mission impossible: to make the bum bag fashionable again.

The pair are launching a new accessories brand and their first product is set to be a reworking of the 90s relic in pastel pink. Suki, who has even been spotted sporting a bum bag at Glastonbury, right, shares an LA home with Poppy. The two are inseparable and, when their brand launches in October, the girls aim to restore the bum bag to must-have status. I’m sorry, Suki, but some comebacks are just not meant to be.