JAMIE LAING

Heir to the McVitie’s fortune, Jamie, 29, is great-greatgrandson to the man who invented the digestive biscuit in 1892. So it was in keeping with family tradition when Jamie – known for his outrageous confidence – launched the gourmet and gluten-free sweet brand Candy Kittens. The adult treats are sold in stores from Selfridges to Tesco. There’s even home delivery with a monthly subscription. Jamie and business partner Edward Williams have now made it into the prestigious Forbes ‘30 under 30’ list.