HOLLY’S PICK OF THE PLATFORMS FOR EVERY ISA INVESTOR
PICK from one of four pre-assembled investment options. It is solid, safe and at £7.50 a year for every £1,000 invested, charges are fair. There is also a decent DIY pension option. Not the most thrilling, but solid. Boring Money newcomers rate it well at 7/10 – and 56 per cent of existing customers would recommend it.
‘THE Daddy’. A FTSE100-listed company in its own right. It has a massive 42 per cent share of the online investment market. They know their stuff and customers rate them. You can start from £25 a month. It can overwhelm – and newcomers rated it just 4.5 out of 10 but existing customers rate them well and a healthy 77 per cent would recommend. All-in fees start from around £7 a year for a ‘passive multiasset’ option – with £1,000 invested.
OFFERS a simple questionnaire which once completed puts you into a basket of investments. Easy to use. The most established of the bigger innovators but you need at least £500 to start. Newcomers rate it 8 out of 10. All-in fees will be £9.40 a year for £1,000 in a fully-managed Isa.
THE investing. The website low-cost is ‘good not the guys’ most of userfriendly but you know you can access a simple and sensible investment. Beginners should opt for the LifeStrategy range which limits your choices to a digestible five. Minimum investment starts from £100 a month. Novices rate it 7.5 out of 10. Expect to pay £3.70 a year for £1,000 invested in the LifeStrategy funds within an Isa.
YOU can start from just £1, it is not overwhelming – and it provides a fresh, modern approach to Is a investing. Expect to pay £8.90 a year for a £1,000 Isa. Aviva is a major shareholder which may reassure some investors. Boring Money tested it with newcomers to investing and they scored it 8.5 out of 10. Refreshingly different.
THIS brand is mostly known and used by financial advisers. But it is growing in popularity with DIY consumers. Can still feel a bit on the complex side, but it has got easier to use and offerss lots of choice. Charges for a £1,000 portfolio in their low-cost, ready-made investment range will be £7.50 a year. Good on pensions would recommend too. the Isa Some service 77 per to cent others. of existing users
IF YOU have more than £50,000 and you accept its focus on a flash website, risk questionnaires and complex apps is mere frilly padding, this platform serves up a no-nonsense experience at an unbeatable cost. Isa charges are a flat £90 a year. It hosts animated forums for stock market enthusiasts. Not for beginners. Users rate it highly for value for money – with 64 per cent recommending it to others.
WITH a minimum of £10,000 this service will guide you through a series of questions to find your most suitable investment portfolio. The actively managed investments are more expensive than the average at £125 a year for a £10,000 portfolio, but if they do better than the market average, they will be worthwhile. The user experience is slick and you can set up multiple investment portfolios for different goals. Boring Money has not yet had any reviews from existing users.
THE completion of a straightforward questionnaire will allocate you a ready-made collection of investments. Still growing, with a small customer base, this service does offer a decent website and app. It costs £10 a year for every £1,000 invested and the minimum suggested amount is £1,500 to get a proper mix of investments. Some 79 per cent of existing users say they would recommend it.