Kurt Russell’s wine GoGi spreads its wings
HOLLYWOOD star Kurt Russell has linked up with one of the world’s biggest drinks distributors to launch his boutique wine brand GoGi in some of America’s biggest cities.
The long-term partner of Goldie Hawn developed his interest in wine-making on cycling trips through France and set up his own label in 2008.
Now the 67-year-old has secured a deal with $16.5billion US drinks titan Southern Glazer’s.
Russell said: ‘We are available in high-end restaurants in California and Colorado right now because I have homes there and places I like to eat at.
‘I have kept it very personal but this month we will be going out through Southern Glazer’s to other states – Arizona, Nevada, Texas, Florida and New York.
‘It’s a new route to market and we have been very careful about how we do it.’
GoGi produces a Chardonnay and Pinot Noir which range in price from £37 to £56. Until now, GoGi has only been available in around 100 top-end eateries, such as the Roosevelt Hotel in Hollywood and celebrity chef Wolfgang Puck’s flagship Spago, in Beverly Hills.
Russell said he chose the GoGi name to avoid promotion through his own celebrity. He added: ‘I had no interest in slapping my name on wine so I don’t have it on the bottles.
‘From the beginning I wanted to separate myself from that celebrity pack and that’s why I make a high-end Pinot and Chardonnay.
‘People really like it. We have earned our street cred and will continue to do so.’