Good golly, Holly! Clean-cut star nearly launched a sex toy range… by mistake
SHE’S the daytime TV presenter whose image is one of wholesome British beauty, but Holly Willoughby has been left red-faced over claims she wanted to sell sex toys to her millions of fans.
The Mail on Sunday can reveal the blonde host of ITV’s This Morning applied to offer ‘sexual activity apparatus’ on her new lifestyle website Truly. But after she was contacted by this newspaper, a spokesman said it had all been an embarrassing mistake.
Ms Willoughby, 37, included the items on a list sent to the Intellectual Property Office of goods she wants to sell under the Truly trademark.
According to the official classification system, sexual apparatus can include sex toys, aids and love dolls.
But last night Ms Willoughby’s spokesman said: ‘Truly’s trademark application was filed to cover a whole range of goods. The reference to “sexual activity apparatus”… isn’t something the business requires and we’ve requested that it be deleted.’
Ms Willoughby recently announced to her 3.7 million Instagram followers that she would launch Truly later this year. Like actress Gwyneth Paltrow’s lifestyle website Goop, it will have home, fashion, wellness, living and travel sections. Ms Paltrow raised eyebrows by also selling vibrators and ‘vaginal steamers’. When asked in a recent interview if Truly was Britain’s answer to Goop, Ms Willoughby said: ‘As yet, on our list, there’s no vagina steamer.’ Ms Willoughby has presented several reports on sex toys on This Morning, including a controversial debate on whether mothers should give vibrators to their teenage daughters. On one occasion she and co-presenter Phillip Schofield collapsed into giggles when she said that sex toys were ‘on the rise’.