Full Circle

CIRCLE, open chat, winky face, double heart emoji, end message.

Yes, it’s the return of the popularity contest that sees people in separate apartments of a Salford tower block communicate solely through a voiceactivated platform called The Circle and then get increasingly irate and paranoid.

Everyone narrates their messages and emojis out loud, and by the end of the series you’ll be doing it too.

This time, celebrities will be taking part for charity, while Emma Willis will occasionally be talking to them from a new control centre that looks rather like the Big Brother Diary

Room (may it rest in peace).

Fighting for popularity – which is surely part of their day job anyway – are Denise Van Outen, Duncan James, rapper Lady Leshurr, Youtuber Saffron Barker, Drag Race star Baga Chipz, Loose Women Kaye Adams and Nadia Sawalha, Radio 1 DJS Rickie Haywood-williams and Melvin Odoom, and reality show mates Sam Thompson and Pete Wicks.

Not all of them are playing themselves though, but will the catfish be spotted and reeled in?

Only Denise, Duncan and Saffron have decided to be themselves. Lady Leshurr is pretending to be Big Narstie, while Rickie and Melvin are together and playing as will.i.am, Baga Chipz is pretending to be Kim Woodburn, Kaye and Nadia are The GC, and Sam and Pete hope everyone will believe they are Countdown’s Rachel Riley.

As the games begin and the profile pics go up, everyone is rightly suspicious, but they must immediately judge each other.

Bring on the rating and slating.