IT’S OUR £1m HELPING HAND FOR BUSINESSES
Reach campaign aims to galvanise sector
REACH – The Sentinel’s parent company – is helping businesses up and down the country reconnect with customers as lockdown measures are gradually eased with £1 million of free marketing support through an initiative called #Backforgood.
It is the biggest regional editorial and commercial initiative of its kind to date being offered to thousands of businesses by the UK’S largest news publisher.
#Backforgood is endorsed by the British Independent Retailers Association (BIRA) which represents approximately 7,000 UK businesses.
More than 20 regional print titles and over 60 digital editions – including The Sentinel and Stokeontrentlive – will be supporting the launch in the coming weeks with specially created ‘re-opening’ What’s On editorial, as well as business to business content.
To galvanise the sector Reach are offering the first 10,000 companies who supply their details to the new #Backforgood directory a free Inyourarea business membership for one year worth a total of £1 million.
Inyourarea Business membership gives companies the opportunity to engage with thousands of potential customers by owning their area, building their profile and being found in a search.
BIRA will also be offering a 50% discount to new members in their first year. This provides genuine savings on crucial business services, from product buying and card processing, legal and HR services, marketing and even discounts on vehicle purchases.
BIRA also listens to its members needs and influences the media, changes Government legislation and provides support and guidance on areas of strain like business rates, parking and staffing.
Alan Edmunds, COO for Reach said, “Reach’s regional titles are passionate about supporting retail which is the beating heart of every community.
“Our entire regional editorial, marketing and sales business is rallying to ensure that local businesses are given every chance to succeed on the high street and online.”
Andrew Goodacre, BIRA CEO, said: “Independent retailers have suffered their worst ever year since March 23. 2020, when the first lockdown started.
“Despite this, they will look forward to re-opening and serving customers. It is, however, a real make-or-break situation for many retail businesses. They now need to know two things – that lockdowns are a thing of the past, and that customers will return to the high street with confidence.
“We know the retailers will keep shopping safe and we hope the shoppers reciprocate by returning to the shops and come Back for Good.