Ready for launch
From skincare to make-up, luxury lines to affordable products, LIZ CONNOR runs down the brands you need to try now
SPRING is here and with pub gardens and other outdoor spaces reopening, it feels like our social lives are slowly returning.
For beauty obsessives, there’s a new wave of cult brands and launches that promise to keep us looking selfie-ready through the joyous sun soaked days to come.
Here are the new buys to have in your stash this summer.
HERBAL ESSENTIALS
With prices ranging from £4 to £24, Herbal Essentials is a new beauty disruptor that will spark joy for both your complexion and your wallet.
The high-performance skincare is made using naturally mineralrich Himalayan spring water that contains magnesium, calcium and potassium, which the brand says can soothe redness and give a natural glow.
The trendy range covers everything from sheet masks, active toners, brightening creams, micellar water and
Herbal Essentials Miracle Cleanser with sunflower oil and glycerin, £8 for 30ml hydrating gels. We particularly rate their Miracle Cleanser (£8) – a buttery balm that dissolves stubborn makeup with ease.
herbal-essentials.com
Shedid and Parrish
Specifically formulated for curly and afro hair, this vegan haircare range is kind to people and the planet.
All of Shedid and Parrish’s products come in recyclable packaging, are cruelty-free and fragrance-free. The formulations are also 100% natural, so there are no skin nasties lurking inside.
The formulations use natural ingredients like shea butter and castor oil help to add moisture, control frizz and improve hair strength and elasticity over time.
shedidandparrish.co.uk
BAD HABIT
La-based influencer Emma Chamberlain’s Gen Z brand is split into two camps: Daily Essentials and Quick Fix Treatments.
The Daily Essentials are every
day products like moisturisers and serums, while the Quick Fix Treatments cover sporadic skin concerns like breakouts and blemishes.
Everything in the range is under £30, but those with sensitive skin should take note – the formulations include essential oils and fragrances, so may not be suitable for you.
uk.morphe.com
ALL TIGERS
This is another vegan and all-natural brand to hit shelves this year. Specialising in liquid lipsticks, their cruelty-free formulations are notably impressive.
The range, which is available from Superdrug (superdrug. com), has matte finishes that stay all day and won’t leave unsightly smears all over your wine glass.
Available in 12 shades, there’s a colour for every skin tone.
Animal lovers get to give back with each purchase too, as a percentage from all sales goes to the Poh Kao Association, to help protect wild tigers in Rajasthan.