A natural collection
DESIGNER GUDRUN SJÖDÉN TAKES INSPIRATION FROM NATURE FOR CLOTHES THAT ARE FUNCTIONAL, COLOURFUL AND FULL OF INTRIGUE
Gudrun Sjödén’s designs really do stand out from the fashion crowd. Of course, there’s that distinctive Scandi vibe – a flair for colour and a playful approach to design – but a love of textiles, print and nature also play a huge part in the creative process, with landscapes and flora often providing inspiration.
Gudrun has been designing textiles for more than 40 years, and the new autumn collection is a classic example of all that’s good about the label. Cut from natural fabrics such as organic linen, cotton, jersey and silk, the pieces are practical, sustainable and hardwearing, but always fun, drawing heavily on Scandinavian folklore and the beauty of those dramatic Nordic landscapes. “Landscapes, fruit and flowers are my basic materials; fruit for its various shapes, flowers for their beauty, and landscapes for their freedom, views and grandeur,” says Gudrun. “Nature is my power.” The rich forest colours and relaxed, easy-towear, layerable pieces are just the thing to take you into autumn.
BROWSE, LOVE, BUY
If you’re London based, you’ll find Gudrun’s UK store on Monmouth Street in Covent Garden – a treasure trove of colourful clothes, accessories and homeware. Otherwise, you can browse the entire autumn collection online, where you can have fun mixing and matching the range of affordable tunics, trousers, skirts, cardigans, coats and scarves.
Discover more at gudrunsjoden.com/uk
Using natural fabrics and a vibrant palette, Gudrun’s autumn collection embodies her playful approach to design