A nat­u­ral col­lec­tion

DE­SIGNER GUDRUN SJÖDÉN TAKES IN­SPI­RA­TION FROM NA­TURE FOR CLOTHES THAT ARE FUNC­TIONAL, COLOUR­FUL AND FULL OF IN­TRIGUE

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Gudrun Sjödén’s de­signs re­ally do stand out from the fash­ion crowd. Of course, there’s that dis­tinc­tive Scandi vibe – a flair for colour and a play­ful ap­proach to de­sign – but a love of tex­tiles, print and na­ture also play a huge part in the creative process, with land­scapes and flora of­ten pro­vid­ing in­spi­ra­tion.

Gudrun has been de­sign­ing tex­tiles for more than 40 years, and the new au­tumn col­lec­tion is a clas­sic ex­am­ple of all that’s good about the la­bel. Cut from nat­u­ral fab­rics such as or­ganic linen, cot­ton, jersey and silk, the pieces are prac­ti­cal, sus­tain­able and hard­wear­ing, but al­ways fun, draw­ing heav­ily on Scan­di­na­vian folk­lore and the beauty of those dra­matic Nordic land­scapes. “Land­scapes, fruit and flow­ers are my ba­sic ma­te­ri­als; fruit for its var­i­ous shapes, flow­ers for their beauty, and land­scapes for their free­dom, views and grandeur,” says Gudrun. “Na­ture is my power.” The rich for­est colours and re­laxed, easy-towear, lay­er­able pieces are just the thing to take you into au­tumn.

BROWSE, LOVE, BUY

If you’re Lon­don based, you’ll find Gudrun’s UK store on Mon­mouth Street in Covent Gar­den – a treasure trove of colour­ful clothes, ac­ces­sories and home­ware. Oth­er­wise, you can browse the en­tire au­tumn col­lec­tion on­line, where you can have fun mix­ing and match­ing the range of af­ford­able tu­nics, trousers, skirts, cardi­gans, coats and scarves.

Dis­cover more at gu­drun­sjo­den.com/uk

Us­ing nat­u­ral fab­rics and a vi­brant pal­ette, Gudrun’s au­tumn col­lec­tion em­bod­ies her play­ful ap­proach to de­sign

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