RE- FASHION IS A SUSTAINABLE START- UP THAT’S TRANSFORMING THE WAY WE BUY CLOTHES AND DONATE TO CHARITY
Re-Fashion believes the future of fashion is circular and has introduced a sustainable alternative to shopping on the high street. The company wants to inspire women to recycle the clothes they no longer wear. These clothes are then sold through its website with all the proceeds going to charity. It’s a virtuous circle that makes clothes affordable, keeps them out of landfill, and helps fund good causes.
The average British woman hoards £285 of clothes that they will never wear. These are often quality brands in excellent condition that can be reused. Not only does passing on unwanted clothes reduce waste to landfill, but it also helps ease our carbon footprint. Wear a piece of clothing 50 times, rather than five, and you’ll reduce its carbon emissions fourfold. Re-Fashion wants us to declutter our wardrobes and release this money for charitable initiatives.
Donating items through Re-Fashion is easy. Just order a donation bag online and fill it with clothes you no longer wear. When you’re ready, take it to the Post Office and send it back for free. Re-Fashion believes charities should make more from donations. That’s why clothes sold on their website can earn up to three times more than the same item sold in a charity shop. Being an online business means they don’t have the overheads of the high street. So, your donation will work harder for the cause you care about.
At the moment, Re-Fashion has teamed up with Breast Cancer Care. And as the shop grows, Re-Fashion will work with more charities, allowing shoppers to donate to the cause of their choice. It’s a revolutionary idea that can benefit us all – and our planet – and might just change the way we shop for clothes.