Fash­ion revo­lu­tion

RE- FASH­ION IS A SUS­TAIN­ABLE START- UP THAT’S TRANS­FORM­ING THE WAY WE BUY CLOTHES AND DO­NATE TO CHAR­ITY

The Simple Things - - ADVERTISEMENT PROMOTION - Got clothes to give? You can or­der a do­na­tion bag at re-fash­ion.co.uk.

Re-Fash­ion be­lieves the fu­ture of fash­ion is cir­cu­lar and has in­tro­duced a sus­tain­able al­ter­na­tive to shop­ping on the high street. The com­pany wants to in­spire women to re­cy­cle the clothes they no longer wear. These clothes are then sold through its web­site with all the pro­ceeds go­ing to char­ity. It’s a vir­tu­ous cir­cle that makes clothes af­ford­able, keeps them out of land­fill, and helps fund good causes.

WAST­ING LESS

The av­er­age Bri­tish woman hoards £285 of clothes that they will never wear. These are of­ten qual­ity brands in ex­cel­lent con­di­tion that can be reused. Not only does pass­ing on un­wanted clothes re­duce waste to land­fill, but it also helps ease our car­bon foot­print. Wear a piece of cloth­ing 50 times, rather than five, and you’ll re­duce its car­bon emis­sions four­fold. Re-Fash­ion wants us to de­clut­ter our wardrobes and re­lease this money for char­i­ta­ble ini­tia­tives.

GIV­ING MORE

Do­nat­ing items through Re-Fash­ion is easy. Just or­der a do­na­tion bag on­line and fill it with clothes you no longer wear. When you’re ready, take it to the Post Of­fice and send it back for free. Re-Fash­ion be­lieves char­i­ties should make more from dona­tions. That’s why clothes sold on their web­site can earn up to three times more than the same item sold in a char­ity shop. Be­ing an on­line busi­ness means they don’t have the over­heads of the high street. So, your do­na­tion will work harder for the cause you care about.

At the mo­ment, Re-Fash­ion has teamed up with Breast Can­cer Care. And as the shop grows, Re-Fash­ion will work with more char­i­ties, al­low­ing shop­pers to do­nate to the cause of their choice. It’s a rev­o­lu­tion­ary idea that can ben­e­fit us all – and our planet – and might just change the way we shop for clothes.

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