Softly does it

GUDRUN SJÖDÉN’S NEW COL­LEC­TION IS FULL OF STROKABLY COSY TEX­TURES AND MUTED COLOURS DRAWN FROM EARTH AND SKY

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As the air grows crisper and the colours in na­ture deepen, we long for soft tex­tures, for rich, warm colours. Luck­ily, Gudrun Sjödén’s lat­est col­lec­tion is a love let­ter to wool, in land­scapein­spired tones from bracken yel­low to earthy beet­root.

TALE OF MANY TEX­TURES

Marled, heathered, felted or brushed, wool is one of na­ture’s more ver­sa­tile fi­bres, some­times ul­tra soft, some­times slightly rugged. How­ever you pre­fer to wear it, wool in all its shapes is the star of Gudrun’s win­ter story. Just right for chilly win­ter days, wool takes colour in a beau­ti­ful way. It’s a low main­te­nance choice, too: Gudrun’s ad­vice is not to wash wool­lens too of­ten. In­stead, hang them out to air and soak up sun­shine and wind in­stead.

NA­TURE’S PAL­ETTE

The out­doors con­tin­ues to in­spire Gudrun’s colour choices. There are ethe­real shades such as shim­mer­ing grey and opal green – and rich hues, such as ochre, berry, beet­root and chest­nut, to bring things back to earth.

As ever with the play­ful Scan­di­na­vian brand, clothes are not just about tex­ture and colour. There’s a feel­good wear­a­bil­ity to Gudrun’s de­signs, with play­ful touches that el­e­vate her clothes above the ev­ery­day prac­ti­cal. You can see the full col­lec­tion, along with Gudrun Sjödén ac­ces­sories and home­wares, for your­self at Gudrun’s UK store in Lon­don’s Covent Gar­den. Or browse on­line, where you can have fun mix­ing and match­ing knitwear, tu­nics, trousers, skirts and coats.

Dis­cover more at gu­drun­sjo­den.com/uk

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Gudrun Sjödén’s new col­lec­tion is a love let­ter to wool, us­ing earthy colours from ochre to chest­nut

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