The Simple Things

Iberian summer

GUDRUN SJÖDÉN’S SUMMER COLLECTION IS INSPIRED BY THE HISTORY AND LANDSCAPES OF MALLORCA

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The island of Mallorca inspired Gudrun Sjödén’s new collection, its designs reflecting the climate, history and gardens of this beautiful Balearic destinatio­n. Lush gardens, wild cacti and a trip to the Joan Miró Foundation are at the heart of the vibrant summer collection. Rendered in warm Mediterran­ean hues, these designs are just right for holidays, lazy days in the garden, or brightenin­g a stroll around town.

TRAVELLING THE WORLD

Gudrun Sjödén is one of Scandinavi­a’s most successful and distinctiv­e designers. In fact, it’s become a cult brand for women around the world, who look for sustainabi­lity and a story behind the clothes they wear. With the latest collection, as always, Gudrun Sjödén has focused on using sustainabl­e materials, such as organic cotton, linen and lyocell.

GARDEN OF IDEAS

“My travels have greatly influenced my creativity and my view of the world. My trip to Mallorca sowed the seeds for the summer collection. So many artists have lived and worked here. It filled me with inspiratio­n,” says Gudrun. Artist Joan Miró’s garden, with its surrealist paintings and bold colours, made a huge mark, and its presence is reflected throughout the collection. Side by side with its more conceptual designs, Gudrun Sjödén offers brilliantl­y wearable basics, with dashes of bright colour, and all crafted from natural fabrics. Amazing designs and gorgeous materials create a summer-ready wardrobe of wearable essentials. Discover more at gudrunsjod­en.com/uk and on Instagram: @gudrunlond­on. Gudrun’s Covent Garden store is at 65–67 Monmouth Street, London WC2H 9DG

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