Their foods with other stuff?
It was recently revealed Magnum ice lollies are the latest shopping basket favourite to become smaller over the past year.
The Double Caramel version of the ice cream choccy treat has reduced to 88ml from 110ml – that’s a whopping 20% less.
Unsurprisingly, the price has stayed the same.
But summer lollies aren’t the only place where manufacturers are trying to give you a bit less.
Other items in the supermarket often contain much less of the expensive ingredients than buyers might suspect.
Shops are packed with items like chicken nuggets and fish fingers with labels boasting 100% fillet which, on closer inspection, contain less than 50% meat.
“Ingredient labels are confusing enough for consumers,” explained Dr Catherine Hankey of the Institute of Health and Wellbeing at Glasgow University.
“Lower- quality processed foods tend to have fewer micronutrients – things like vitamin D and iron – which our bodies need.
“Manufacturers are trying to save money and will often replace higher-quality ingredients found with homecooked meals.”
There might be some good news, however.
“Often cornflour is used to bulk out a meal but cornflour isn’t bad for you,” added Dr Hankey.
“And some of the supposed higher- quality meals, l i ke macaroni and cheese, have been found to contain more fat than cheaper alternatives.
“Generally, these processed foods should be avoided, or enjoyed only occasionally.
“It may seem expensive but a pot of homemade lentil soup is a very cheap and healthy meal.
“And there’s little difference across brands when it comes to items such as fruit and veg or own-brand pasta or rice.”
The Sunday Post took a closer look at the labels of some shopping trolley-stalwarts to find out how generous the manufacturers really are . . .