The Sunday Post (Inverness)

Moves to halt decline of kids’ programmin­g

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service broadcaste­rs, so they should be providing content that meets children’s needs.”

Anne knows the programmem­aking situation only too well as she’s the woman behind some of the biggest series including Rosie And Jim and the Teletubbie­s.

“The BBC need to be congratula­ted for what they do, but the industry has been damaged. Children are a special audience and you need to try to see the world from their point of view. I despair at the lack of recognitio­n of the art of children’s TV making.”

This week’s parliament­ary function follows the success of the campaign, backed by Baroness Floella Benjamin, in getting an amendment to the Digital Economy Bill in March. It will, in effect, restore Tier 2 status and make compliance with Ofcom’s criteria a condition of broadcaste­rs’ licences.

“We need the MPs to put pressure on Ofcom,” added Anne. “Children are dominated by American culture from Disney and Nickelodeo­n.

“Not all American programmes are bad, but we are not being given an opportunit­y to make our own work.

“Even my own grandchild speaks in Americanis­ms.” IT used to be that there was just a 90-minute window of kids’ TV broadcast every day. But TV is now about immediacy. As well as satellite TV, we have tablets, mobile phones and sites like Amazon and Netflix.

Instead of waiting until

Jared Taylor.

Teletubbie­s co-creator Anne Wood is concerned by the dominance of US imports. tomorrow or next week for the next episode, children, like adults, binge-watch.

TV used to be a shared family experience, but now it’s more of a solitary activity.

It’s a shame because the best of what we’ve seen from children’s TV over the years has a strand that appeals to parents too.

The Simpsons is a great example, and Peppa Pig which is fantastica­lly well-written.

From the everyday subjects, like going to the dentist and the arrival of a new baby, to exploring gender stereotype­s and adult in-jokes, it’s so educationa­l.

It goes back to the heyday, when kids TV was about what was happening in Britain.

There were actually a lot of imports, but they were quite distinctly from their country of

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