The ‘commotion lotion’ bids for respectability

coming from England, according to Stuart Wilson, Buckfast’s sales manager.

Buckfast have employed TV chef Martin Blunos to showcase “how versatile it can be” when accompanied with food.

He has created a range of meals including Buckie butternut squash salad with Bu c k f a s t glazed pumpkin seeds, and even coq au Buckie.

And they’ve worked with mixologists to create a range of cocktails, including the Buckfast bramble and the Devon punch.

Buckfast’s sales news has been b ra n d e d doubly successful as it it’s not sold in any of the big four supermarkets.

“With some of the large groups we have on board they are seeing growth down south, which would indicate they’re picking up new business,” said Mr Wilson.

Buckfast has been cited in 6500 reports of antisocial behaviour in Scotland over the past two years.

But Mr Wilson rejected criticism of the brand, saying it had been used as “a political football”.

“We are no different to from any other alcoholic beverage,” he said.

“Politicians have used Buckfast to get their names in lights.”