Skin-obsessed A-listers are paying £200 for a pill they are convinced holds the key to eternal youth. It’s enough to make me crease up
Have
you got a spare £200 this month? Thinking of having a weekend away, or treating yourself to something new to wear?
Or you could just blow the cash on an all-singing, all-dancing nutrition supplement.
Lyma is the brainchild of personal trainer to the stars, Russell Bateman.
He says he developed it after constantly being asked by his high-profile clients to recommend a great nutritional supplement. We all know you can buy multivitamins in supermarkets for a couple of quid. Can it really be worth spending 100 times more?
His first batch sold out in two weeks. And, astonishingly, there’s a waiting list of 2600 for the next lot.
Of course, some people believe the more expensive something is, the better it’s going to be. That’s most definitely not the case. Can it really deliver? Its makers claim a whole host of benefits. They say it will improve your skin’s smoothness by 70%, strengthen hair, improve sleep and brain energy, reduce stress and boost your immune system. The makers are promising the earth and are most definitely targeting people who buy into the whole business of “anti-ageing”. Some people, though, do claim they have really noticed a difference since taking Lyma.
I’ve been in New York for the past few days. And it has made me much more aware of the whole industry around wellbeing and self-care.
You won’t walk far in the Big Apple without passing a shop selling nothing but vitamins and supplements.
But £200 a pop for a packet of tablets? Do me a favour.
I do take some supplements. During the last couple of years I’ve felt a bit more creaky getting out of bed so I started taking a supplement which combines fish oil and glucosamine.
I’d never bothered before, as I’ve been active all my life and have always tried to eat well.
Have they made a difference? I honestly don’t know. Sometimes I think I feel better just because I know I’m taking them.
I remember my mum used to give me and my brothers a multivitamin in winter and say we needed a wee bit extra. And Haliborange pills! Anyone remember those?
There comes a time, though, when we need to accept our skin isn’t going to remain smooth and our hair won’t be as thick and lustrous as it once was.
If the claims of pills and potions seem too good to be true, then they probably are. Yet we’ve probably all fallen for them at some point.
If we could all accept that wrinkles, ageing and some changes are inevitable, we’d probably be a lot happier. I’m still waiting for someone to create a facial iron and until then my £200 is staying firmly in my pocket.