De­signer: It was so hard to find a bra that I started mak­ing them

The Sunday Post (Inverness) - - NEWS -

As any woman will tell you, ill-fit­ting, tight or un­com­fort­able un­der­wear can ruin your day – but mum and en­tre­pre­neur Ly­dia Morrow knows this pain more than most.

The 23-year-old has al­ways found it dif­fi­cult – if not im­pos­si­ble – to find a bra that fit­ted cor­rectly, as high street stores gen­er­ally only stock smaller sizes that don’t re­flect the needs of many larger busted women like her­self.

So, fresh from com­plet­ing a fine art tex­tiles de­gree at Glas­gow School of Art, Ly­dia de­cided to start mak­ing her own in­clu­sive, made-to-mea­sure bras that would pro­vide com­fort, sup­port and style.

And it has quickly grown into a flour­ish­ing busi­ness – What Ly­dia Made. In a lit­tle over a year, Ly­dia has sold hun­dreds of be­spoke bras to cus­tomers around the coun­try, buck­ing the trend for one-size-fits-all fash­ion.

“The only rea­son I started mak­ing bras was for my­self,” ex­plained Ly­dia, who lives in Glas­gow and is mum to one-year-old Ran­som.

Ly­dia’s bras can go up­toa38jo­ra52d, and she fo­cuses on pro­vid­ing un­der­wear for women of all shapes and sizes.

Through post­ing pic­tures of her­self and other mod­els wear­ing her de­signs, Ly­dia has also grown an on­line com­mu­nity of like-minded women, who are keen to pro­mote body pos­i­tiv­ity, con­fi­dence and in­clu­siv­ity – some­thing which she be­lieves still isn’t shown in main­stream ad­ver­tis­ing, de­spite the av­er­age UK woman wear­ing a dress size 16.

She said: “The thing that re­ally frus­trates me is that clothes are gen­er­ally made for women with smaller chests but then, in un­der­wear ad­ver­tis­ing, the only women who are de­picted have huge boobs.

“It’s al­most like the fash­ion mar­ket­ing in­dus­try can’t make up its mind what you’re sup­posed to look like – in your clothes you’ll look wrong or out of your clothes you’ll look wrong. It’s just ridicu­lous.”

She added: “It’s re­ally nice get­ting to do this job. It’s such an in­ti­mate thing to get made for you – peo­ple are re­ally open with me and I learn a lot about their lives. “Cus­tomers send me pic­tures of them wear­ing their new un­der­wear, and it’s one of the most re­ward­ing things in the world to see some­one feel­ing vis­i­bly con­fi­dent.

“It re­ally does feel like I’m mak­ing a real con­nec­tion with ev­ery cus­tomer I have.”

It’s like the ad­ver­tis­ing in­dus­try can’t make up its mind what you’re sup­posed to look like

Ly­dia Morrow in her de­sign stu­dio

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