The Sunday Post (Inverness)

Tale of Beatrix Potter

- The Real Beatrix Potter is published by Pen and Sword

Why write about Beatrix Potter?

I wanted to understand what it was like for Beatrix to defy her class and her family, to leave home and strike out on her own when those were shockingly unusual things for a woman to do at the time.

How was Beatrix brought up? She was born in 1866 into the rigid confines of Victorian London. Her parents had servants and she was not allowed to go anywhere unaccompan­ied.

Beatrix was desperate to be sent to school but her parents thought it a waste of money, since her role in life was simply to marry well and churn out children. Beatrix wasn’t remotely interested in either.

What are her connection­s to Scotland?

The Potters’ early annual summer holidays were spent at Dalguise, an estate they rented on the banks of the River Tay in Perthshire.

Beatrix was allowed a level of freedom never afforded to her in the capital. She could roam the unspoilt countrysid­e for hours on end, firing her imaginatio­n and passion for nature.

Early seeds of her famous fictional characters started to take shape at Dalguise. She noticed the tiny minutiae of animals’ individual and almost human characteri­stics.

Who was the real Beatrix Potter?

She was a shrewd businesswo­man, a canny marketing expert and a hardworkin­g – though often irritable – farmer.

She bought up great swathes of land across England’s picturesqu­e Lake District to protect it from the onslaught of modern developmen­t.

She was a passionate environmen­tal campaigner, something of an eco-warrior and a trailblazi­ng feminist, many years before the terms had even been coined.

She would write long, illustrate­d letters to her friends’ children, as she had none of her own. When her former governess’s son Noel Moore was ill, she sent him stories about a naughty rabbit called Peter.

Were her books an instant success?

Unable to find a publisher who could see potential in her stories, Beatrix paid to publish The Tale Of Peter Rabbit herself and was astounded when it sold

Peter Rabbit is probably Beatrix’s most enduring creation

out. She was then approached by publisher Warnes. They went on to forge a successful working partnershi­p which endured throughout her life.

Who was Beatrix, the businesswo­man?

She took a great deal of interest in lucrative publishing deals and

would discuss royalties, copyright issues and sales percentage­s. She was ahead of her time when it came to merchandis­ing and oversaw the design and manufactur­e of a wide range of branded products, from hot water bottles to christenin­g mugs – being among the first children’s authors to think of creating toy versions of her most popular characters.

She took up farming later in life and was also one of the founders of the National Trust, strategica­lly buying up land across Cumbria which she would eventually bequeath to the nation.

By the time she died in 1943, she owned 14 farms and 4,000 acres of land.

When she was running more than a dozen farms she employed a large number of men but refused to pay them directly. Instead she would give the cash to their wives in case the men spent it “inappropri­ately” in pubs.

What makes her writing so enchanting and timeless?

The little white books and their distinctiv­e watercolou­r drawings have become classics, instantly recognisab­le to generation­s of children all over the world.

Unwittingl­y Beatrix created adorable and memorable stories, which have now become as familiar to children as traditiona­l fairy tales or bible stories.

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