MAKE-UP/FASHION

AFTER wartime restrictions, the cosmetic market boomed. Boots No. 7 range had been re-launched and Avon was calling. Max Factor was the leading brand, with their Crème Puff base and powder and concealer Erace top choices. The luxury market had Helena Rubinstein and Elizabeth Arden fighting for market share. Face products were warm, with a pink or peach base. Cosmetic surgery was just a movie star thing with breast enlargements not introduced until 1962.