Food and Shrink

PEPERAMI

It’s a bit of an animal — but not as big a bite as it used to be. The meaty snack was reduced in size from 25g to 22.5g — but the price remained at 79p.

BIRDS EYE FISH FINGERS

Never mind Birds Eye — you’d need eagle eyes to spot a £2.50 box of 12 Birds Eye fish fingers as they are no more – they now come in packets of 10.

BULMERS CIDER

Bulmers has been scrimping on the scrumpy. The drink previously came in 568ml bottles (a pint), but you now get 500ml per £1.70 purchase.

MR KIPLING ANGEL SLICE

There’s now one less angel slice in £2.25 packets of Mr Kipling’s exceedingly good cakes — eight instead of nine. What a slice of bad luck – it’s enough to make angels weep.

DORITOS

They’re advertised as being great for sharing with pals. But they’re dwindling – with the size of a £1.99 bag falling from 200g to 180g, maybe you should invite one less friend over.

KELLOGG’S COCO POPS

The size of a family box of Coco Pops, priced at £3.75, has fallen from 800g to 720g. That’s more than two bowls’ worth.

OLD SPECKLED HEN

Bottles of Old Speckled Hen have been made subtly smaller – from 500ml to 440ml. Yet a box of 12 still costs £12.

BIRDS EYE CRISPY CHICKEN DIPPERS

Boxes of family favourites, Chicken Dippers, have gone from a generous 14 to a more modest dozen – yet a pack of 12 still costs £2.

TOBLERONE

There was uproar when 170g bars at £1 were reduced to 150g. Critics said it made the Swiss brand look like a bicycle stand.

ICELAND FRENCH FRIES

Value frozen food is why mum’s gone to Iceland. But the store’s bags of French fries, costing £1, are now 1.25kg instead of 1.5kg.

TROPICANA ORANGE JUICE

A family carton of Tropicana has quietly been resized from 1.75 litres to 1.6l, yet it still costs £2. Even orange juice is being squeezed!

MALTESERS

The size of a £1 bag of the choccy snack has been reduced from 121g to 93g. The ad campaign says “Look On The Light Side”. They certainly do.