The Sunday Post (Newcastle)

Stylish buys – without tightening your belt

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The summer sales are now in full swing – an ideal opportunit­y for a wardrobe revamp.

But while fashion tastes may vary, there’s a price to perfecting a particular look.

And fashion fans typically spend around £48 per month – that’s £576 annually – on clothing to keep up with their chosen trend, new research has found.

Whether it’s full-on designer glamour, the hipster vintage look, the activewear trend or hoarding the latest high-street finds, the costs all mount up.

In the UK, more than two-fifths (43%) identify with a particular fashion tribe, according to the survey by VoucherCod­es.co.uk.

The most popular tribe in the survey was found to be the “high-street hoarder”.

They shop at affordable fashion stores and wear current season clothing.

It is possible to cut costs, though.

Whatever look you favour, there are ways of trimming back the costs without compromisi­ng on style.

For designer divas, who face the biggest costs typically, signing up for alerts about sample sales held by high-end chains and designer stores could help to save a fortune.

Auction websites, charity shops, cashback websites and online discount codes can also

be useful methods to still get what you want, but at a cheaper price.

High-street hoarders may also want to consider totting up the cost of their monthly spending, to weigh up whether a few “investment” purchases may be more cost-effective than piling up on “bargain buys” which end up getting worn once or not at all, before simply being chucked, unwanted, to the back of the wardrobe.

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Careful shoppers can pick up real savings – if they know how.
n Careful shoppers can pick up real savings – if they know how.

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