The Holl package
Leading stylist delivers verdict on presenter’s jungle wardrobe and predicts it will set trends that will still be getting unpacked next summer
Our expert reveals the secrets of TV trendsetter’s fabulous jungle wardrobe
I’m A Celebrity presenter Holly Willoughby has been putting on the style in the jungle.
Her first stint on the show has seen viewing figures hit a record high of 12.6 million but her outfits have been creating as much buzz as the Bushtucker Trials.
From stylish floral shifts to chunky ankle boots, her Aussie attire has been both hailed and hated by fashion fans. But one thing is for sure – all the clothes she’s worn have enjoyed a sales surge.
Dubbed The Holly Effect, outfits chosen by the 37-year-old and her team of stylists are often snapped up by fans eager to copy her look, and her outback ensembles have been no different.
But what do the experts think of her choices?
Victoria Martin is a Glasgow-based fashion stylist and columnist, and thinks, despite dividing opinion on social media, Holly has managed to keep her look fresh and young.
“Holly – and her amazing stylist Angie Smith – knew all eyes would be on her outfit choice every night, and I’ve really loved that she’s taken risks and tried out looks completely removed from what we normally see her wear on This Morning or Dancing on Ice,” she said.
“She has a great figure and can pull off just about anything.”
The mum-of-three’s gear is also expected to set trends for holidaymakers packing for their sunshine breaks next year, and Victoria says we’ll be seeing her high-end looks hit the high street.
“I think we’ll see a lot of women channeling their inner Holly next summer, mixing up casual with more slightly more fancy pieces.“The boots she has worn have been practical for trekking in the jungle but also really stylish too, and I’m sure fast fashion brands will be rushing out to bring out their own
COWBOY BIKER Shirt: Sandro Paris, £260, Asymmetric leather skirt: Maje, £345, boots: Topshop, £89
Teaming this lovely detailed leather skirt with a buttoned-up cowboy shirt is a nice touch.
FULLY BOOTED Dress: Hansen & Gretel, £124, Nanette boots: Grenson, £265
You can’t go wrong with a LBD. I love the cute, detailed neckline and the fluted edge of the skirt, which makes it a little more casual, especially teamed with the boots.
RETRO FIT T-shirt: Auguste The Label,
£42
I was quite surprised she went for such short shorts but she has amazing legs so why not show them off? She paired it with a slightly retro-feel tee with a cute graphic. I love denim shorts or skirts any time.
PRINTS CHARMING Patterned maxi: Rixo, £325, Biker boots, Topshop, £89
Now this is how you wear a red dress! Animal print is a trend that refuses to go out of style and there are so many options on the high street that anyone can recreate this look.
REDDY, GO T-shirt: Rag and Bone, £95, A-line denim skirt: Helmut Lang, £220, Hiker boots: Russel & Bromley, £295
Block colours help elongate you and makes much more of an impact.