The Sunday Post (Newcastle)

Dye is cast: Take care...but home colouring can be crowning glory

- Stuart Whitelaw, founder of salon Mesart Hair, shares tips for keeping your dyed ’do turning into a don’t.

We’ve all had mixed results from experiment­ing with home dye kits – the good, the bad and the ugly. And during lockdown, many of us will be tempted to once again reach from a bottle of over-thecounter colour. But before you breakout the bleach, check out Stuart’s expert advice.

Dye-IY disaster

According to Stuart, home hair dye could be a solution for some, but it may turn into a costly temporary fix.

He explained: “Although I can’t say everyone’s attempts would be a disaster, I’m quite sure it would be for a large majority. Pigment in a lot of home hair dye kits is very difficult for hairdresse­rs to remove in the salon, often with many visits required to remove or correct the colour – which can be a very expensive job!”

Getting to the root

“If you’ve made up your mind on dyeing your hair at home, here’s how,” said Stuart.

“Part your hair as usual. From there, only colour the root areas you can see, which will minimise the risk of anything going wrong.When you apply the dye, do not overlap on to your existing colour!

“Drop your hairstylis­t a message, ask for advice on which shade will work best.”

Blonde to brown?

Blonde highlights can be hard to maintain without regular trips to your stylist, but Stuart advises not to simply go back to your brunette roots as a back-up plan.

He said: “Unless you’re thinking of going to the dark side, with no plans to return for a very long time, don’t cover your blonde hair.

“Embrace the roots and try different ideas to take attention away from them, such as twisting a colourful patterned scarf through your hair.

“Rooted blondes are a trend now, so it’s definitely nothing to worry about – just own it!

Cover and conceal

Stuart advised:“Colour Wow’s Root Cover Up (£28.50) is a favourite product for covering roots. Opt for a shade darker than you are normally to get the best coverage.

“L’Oreal’s Magic Retouch (£8.99) spray is slightly messier to use but available in supermarke­ts, so you can grab a can while doing an essential shop.”

Home haircare

Take this time to give your hair a little TLC, using hair masks to keep your strands looking sensationa­l.

“A great range of Redken products are available online (redken.com). I recommend the Extreme mask for a protein hit that helps rebuild damaged hair.

“ESPA’s Pink Hair and Scalp Mud mask (£34) is a another great intensive treatment to condition your locks.”

Follow Mesart Hair on Instagram @mesarthair

As told to Alice Hinds

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 ??  ?? ● You can still achieve colourful statement hair at home
● You can still achieve colourful statement hair at home

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