BEST OF THE BRAND
thighs, I’d avoid bold-coloured trousers. Stick to darker tones (including bottle green and brown) and lead the eye upwards by wearing colour from the waist up. If you want to sample a new hue then try it in a scarf, or socks (great with a loafer) or hairband. If you always wear earthy tones, why not dabble in warmer tones that don’t feel too noisy. Burgundy, emerald green, teal – great next to a glimmer of gold jewellery. It’s about breaking up the overall canvas with an injection of colour. You will find them all at Colorful Standard and you can shop with zero guilt because it’s done the hard work for you. Remarkably, Deleuran can also share: “We are very close to being climate neutral and will be in the first quarter of 2021.” What’s more, there is even a five per cent charity donation made on your behalf with every purchase.
We have all lived through an unsettling period of history over the past 12 months. Specific colours have proved a trigger for so many emotions: rainbows, NHS blue, the yellow Prada coat worn by Amanda Gorman for her recital at the inauguration of Joe Biden, the red poppies at a near-empty Cenotaph remembrance service in November. It is such a powerful tool that, as spring shrugs off the weight of winter and carries us into a more optimistic place, I believe it’s time to throw a bit more colour into the mix. Of course, no fashion brand can reinvent the (colour) wheel, but here is a brand doing something pure, admirable and considered. Who should shop here? “People who care more about the environment and the planet we live on,’’ says Deleuran, “but also people who don’t take life too seriously and want to have a great time.” One for your wardrobe, Mr Hockney.