BEST OF THE BRAND
prints and colours,” says Laura Watson, the firm’s chief creative officer. Watson has been at Seasalt for the past 11 years. She has climbed the (rope) ladder with a design background rooted in training at the Royal College of Art, which then took her to Nicole Farhi, before starting her own brand in 1997.
Whether you are familiar with Cornwall or have only ventured as far as adding a pot of Rodda’s clotted cream to your shopping trolley, there seems to be an instinctive attraction to all that this county stands for. According to the BBC, it has even overtaken London this year as the most searched for location on Rightmove. It brings a feeling of escapism, laid back charm, sea adventures and, of course, great fish and chips. That same charm is like a golden thread that weaves its way into all that Seasalt creates. This is refreshingly affordable clothing, with clear standards, that everyday people want to wear for everyday errands as well as weekends by the sea. It’s here you will discover that useful pair of cropped trousers, or the affordable sandals to replace your somewhat forlorn Birkenstocks from Lockdown episode I.
Don’t assume that this Cornish charm doesn’t translate into astute business acumen, however. “As we become more of a global brand, we think that although customers in new territories might not know Cornwall specifically, they will still recognise and understand our coastal aesthetic,” says Watson.
I love that line from Van Morrison’s Into the Mystic: “Smell the sea and feel the sky, let your soul and spirit fly...” But if you can’t do that, then visit this brand and start foraging for your summer wardrobe with a pinch of Seasalt.