‘Busy’ millennials drive up demand for cleaners

NEARLY half of millennials are hiring cleaners because they are “too busy” to look after their flats, figures show. Hiring a maid to keep a onebedroom flat spic and span, once unthinkable for many, is fast becoming the norm.

According to insurer Esure, demand for regular home cleaners has grown by over 25 per cent in the past five years, with most of the demand coming from young professionals living in one or two-bedroom properties.

And research by cleaning site Helpling.com found that, among 25 to 34-year-olds, four in 10 either has a cleaner or is looking for one, up from a third two years ago.

The firm is part of a new wave of digital housekeeping firms through which millennials can order cleaners from their smartphones.

Sam James, director at Helpling, defended young people who hire cleaners. He said: “It is very difficult to criticise someone who earns their money and wants to spend their time enjoying themselves.” He said the sharing economy brought convenience in finding a cleaner.