Panto shows must go on for regional theatres to survive
FOR regional theatres it is Widow Twankey and not Lady Macbeth that fills the coffers, and experts warn pantomime cancellations will threaten the financial lifeblood of local playhouses, which could close for good.
The panto season provides millions of pounds from reliable sales to keep businesses going in areas lacking the West End’s lucrative musicals and vast tourist ticket sales.
Covid-19 restrictions that have stifled the industry since March could bring down the curtain on a Christmas tradition by cancelling performances, and force cherished theatres across the country to close permanently.
These depend on their pantomimes, industry experts say, and missing out on hundreds of thousands of ticket sales would have a devastating effect with some regions losing venues often bolstered by Buttons drawing the crowds. The Birmingham Hippodrome sold 115,000 tickets during its last season, centred on Snow White and the
Seven Dwarfs, and is one of the many theatres that are facing dire financial consequences if they cannot put the crisis threatening panto behind them.
Fiona Allan, the venue’s chief executive, said she was hoping for clear plans to be issued by Government for reopening and safe operation to ensure the vital pantomime season goes ahead, but fears that impractical social distancing guidelines will mean revenues run dry.
“I have no doubt at all that should the Christmas season not be possible, we will see many more theatres close for good,” she said.