HOW TO TALK TO YOUR 58-YEAR-OLD DAD ABOUT MILK

If you’re finding it difficult to talk about the climate impact of dairy at the dinner table, you’re not alone. For many dads,* milk and yoghurt and other cow-processed products are seemingly protected by a nostalgic force field that fends off all manner of fact and logic and article links pointing to their planet-taxing effects. Even your multi-media keynote presentation showing how swapping milk for oat drink can save the planet 73% in greenhouse gas emissions** doesn’t stand a chance against a, “That’s nice, sweetheart”, from dad as he fades into the basement with a cream cheese sandwich. As frustrating as this can be for a son or daughter, it’s important to remember that dad probably has a lot on his mind, like worrying about the mortgage or fixing that squeaky cabinet or wondering whether or not his team will be relegated. Maybe dad just needs a little help from you to bring climate-friendly drinking and eating top of mind for him (or mum or anyone else in your life who might need a plant-based kickstart). That’s why we’ve been developing a set of rhetorical manoeuvres and annoyingly solid arguments at Oatly.com/HelpDad to help you outwit dad’s brain. Just be warned, employing these methods may trigger heated discussion or excessive eye rolling or even a good old-fashioned storm out. This is perfectly normal. After all, the dairy spell is uncommonly strong in his generation. But if you manage to break through, just know that you might actually end up having a meaningful conversation with dad…

Yes, you read that correctly.