Dr K CBD – a fresh, honest, scientific approach
The earliest record of cannabis can be traced back as far as AD 100, to a document produced in China. It suggests cannabis as a treatment for more than a hundred ailments. After spreading westward into ancient India, its so-called medicinal properties were further realised as it was used to treat pain, inflammation, anxiety and epilepsy Fast forward to 2021, which has seen an explosion in the CBD market, with a diverse array of products now available.
‘CBD’ stands for ‘cannabidiol’, one of the naturally occurring cannabinoids, which is found in the hemp variety of the cannabis plant. This is extracted without the inclusion of THC (the psychoactive component associated with ‘getting high’).
A survey conducted by YouGov indicated that 11% of UK adults (approximately six million people) have tried CBD.
Worryingly, a report by The Centre for Medicinal Cannabis (checking 30 oil products) showed only 38% of the products tested were within 10% of the advertised CBD content and 38% actually had less than 50% of the advertised CBD content. One product contained 0% CBD.
Navigating the veritable minefield of products to find one that has undergone rigorous testing is vital to delivering peace of mind.
DR K CBD – CBD DONE THE RIGHT WAY
Dr Karunadasa is an NHS doctor whose interests lie in preventative medicine and the wellbeing sector. His frustration with the constraints of conventional medicine and the lack of clarity and quality assurance in the CBD market led to the development of Dr K CBD.
Both Dr Karunadasa and the company’s co-founder, Manish Patel, believe CBD should be part of a multifaceted holistic approach to maintaining a healthy, active lifestyle.
The founders are regulars at charity bike rides and the odd triathlon, while practising yoga, juggling family life and working in both the NHS and the FOREX world respectively.
Dr Karunadasa explains, “CBD should only be one part of an individual’s attempt to help themselves. For instance, we advocate exercise, good nutrition and sleep hygiene for customers struggling with sleep. Our ethos is all about wellbeing, from the way we work to the way we want peopletofeel. DrKsupportsthebelief that mind and body are intrinsically linked and we want to help find that balance. We’re more than just a CBD company. As a brand, we respect our customer like a doctor would their patient.”
Both co-founders have been involved at every stage of development to ensure a product of the highest quality. The hemp plants from which the CBD oil is derived are cultivated without the use of herbicides or pesticides. The extraction and purification process concentrates a number of powerful plant compounds that work synergistically to produce the beneficial effects. Finally, the product is rigorously tested by an independent ISO accredited testing laboratory. This ensures the final product is organic, toxin free and vegan, as well as being non-GMO and cruelty-free.
SETTING DR K CBD APART Manish Patel explains, “It’s uncommon to find companies showing their ‘active CBD levels’, which are vital in understanding how much CBD is necessary. The higher the active level, the lower the strength needed for the same results. The industry average in the UK ranges between 40% and 60%. Ours is 85%, so instead of choosing a 500mg oil with 50% active CBD, with Dr K CBD, the same effect is available in our 300mg bottle, saving customers money. Not many companies disclose the active levels, but we like to be transparent and highlight this important factor.
“As a brand, we strive to behave ethically. We hold our corporate responsibilities seriously while also supporting charitable causes aligned to both the company’s ethos and its customers. We’re committed to putting quality above all else and creating a community that holds its customers at the centre of everything it does.”