IN LOVE WITH THE GOLF BALL

IT COULD BECOME A HUGE COUP IN THE NEW GOLF SEASON.

With the presentation of VICE PRO SOFT in March 2017, Vice closes “the niche for amateur golfers that want premium golf balls, in order to match their playing characteristics”, the founder and CEO Ingo Düllmann describes the new addition. “The VICE PRO SOFT is very soft with its core compression of 35 and connects large distances from the tee and maximum spin and control in the short game, especially with medium swing speeds”, co-founder Rainer Stöckl further explains. Another novelty: the VICE PRO SOFT is the first golf ball in the cast urethane segment with an “antiglare matt finish”, reducing the glare in strong sunlight and at the same time ensures better detectability during the ball flight. Thereby, it is up to the golfer whether he chooses the Vice ball in matt white or the neon designs matt-neon-lime or matt-neon-red. In the traditional golf market changes are critically eyed, especially if they are initiated by young, new companies. The founders Ingo Düllmann and Rainer Stöckl compete with this vice in order to stir up an entire industry with their business model. What was said to be a bold idea and had to fight prejudice in the beginning, soon turned out to be promising. The business model is simple: while a golf ball of a classic premium golf brand gets to the consumer via an average of three intermediaries and a price increase of four to five hundred percent, one avoids expensive stores and traditional sales channels with Vice. By selling online exclusively, the young company from Munich manages to offer premium quality at a great price. With the desire for innovation, novelty and improvement, engineers from the areas of physics, chemistry and aeronautics work on optimizing the Vice balls and have set new standards with the new premium model VICE PRO SOFT: The extra soft cast urethane ball increases the distance from the tee without having to sacrifice the maximum in feel and control in the short game. Difficult pin positions can be played more aggressively with the VICE PRO SOFT and extra distance off the tee helps to achieve even better scores. Regardless of this, all ball models were refined by Vice Golf and shine with an improved outer coating and an increased Uv-resistance, as well as a new packaging design in 2017. Order online exclusively at: www.vicegolf.com