Get your mates up a mountain
More hill-lovers means more hills, so persuading some able-bodied mates to come with you on the next trip will benefit everyone. If you’re in the business of converting them, the mountain must have a sense of the epic. It must have bragging rights. And it must be an amazing experience, with jaw-dropping views and just enough of an adrenaline injection to have them hooked for life. There’s at least one very obvious suggestion...