Trial Magazine

MONTESA/HONDA

- Trial Magazine would like to thank Don Morley for his help with this article.

The rumour mill had started that was associatin­g the Spanish Montesa with Japanese manufactur­er Honda. The rumours became reality when in mid-1982 Honda announced it would be buying into the Montesa concern with the Spanish government’s approval. With the Montesa brand struggling with sales of its trials models some of the old stock of Cota 123, 200 and 349 machines were re-badged and sold as Montesa/Honda trials machines. Honda was prepared to stockpile trials machines and to sell them off at a loss in an effort to reach Europe’s more profitable moped market and to bypass restrictiv­e import tariffs.

In the summer of 1985 a massive reorganisa­tion took place and a new infrastruc­ture was put in place to secure the company’s future, financed by monies from Honda. Never one to miss a business opportunit­y, Jim Sandiford Motorcycle­s purchased many of these machines and released them onto the UK market as a way of getting more riders into trials as the machines’ prices were very attractive.

 ??  ?? 1985: With the Montesa brand struggling with sales of its trials models some of the old stock of Cota 123, 200 and 349 machines were re-badged and sold as Montesa/Honda trials machines, seen here with Jim Sandiford.
1985: With the Montesa brand struggling with sales of its trials models some of the old stock of Cota 123, 200 and 349 machines were re-badged and sold as Montesa/Honda trials machines, seen here with Jim Sandiford.

Newspapers in English

Newspapers from United Kingdom