How to Re­tire at 40

En­tre­pre­neur Pippa Mur­ray, 28, on how mov­ing into a gar­den shed helped launch her own nut but­ter busi­ness

TV Times - - News - Ian Macewan

Mon­day / C4

It might be a bit late for me now as I’ve passed my for­ties, but this is an in­trigu­ing look at those who have achieved fi­nan­cial in­de­pen­dence when most of us are in the mid­dle of our work­ing lives. Meet the movers and shak­ers...

I raised £120,000 in nine days, so it was a re­ally quick process

NEW FAC­TUAL How to Re­tire at 40 mon­day / C4 / 8.30Pm

Peo­ple thought Pippa Mur­ray was crazy when she quit her job and moved into a shed to save money as she con­cen­trated on get­ting her nut but­ter busi­ness, Pip & Nut, up and run­ning. But af­ter trad­ing for just two years, her fledg­ling com­pany made more than £3mil­lion in 2016 – show­ing that it wasn’t such a nutty idea af­ter all!

Pippa, 28, is one of the canny en­trepreneurs fea­tured in C4’s

How to Re­tire at 40, which sug­gests ways in which peo­ple who’d like to es­cape the daily grind can trans­form their fi­nan­cial for­tunes.

Lon­doner Pippa saw the po­ten­tial mar­ket for a tasty prod­uct that was healthy and high in pro­tein. ‘I’m a run­ner – and a com­plete peanut but­ter ad­dict as a re­sult,’ she ex­plains. ‘But most of the prod­ucts I was eat­ing con­tained rub­bish in­gre­di­ents like palm oil and sugar. I thought:

“This is a prod­uct you could clean up and make health­ier.” It was some­thing I felt pas­sion­ate about.’ Get­ting the project go­ing, how­ever, would prove a huge learn­ing curve. ‘I had no ex­pe­ri­ence in food and drink,’ she ad­mits.

‘I was work­ing at the Science Mu­seum – I’d never thought of run­ning my own busi­ness be­fore.’

The road to suc­cess started at Pippa’s kitchen ta­ble. ‘I used to make jars of nut but­ter at home,’ she says. ‘I would sell them at week­ends at a mar­ket, where the pub­lic would be bru­tally hon­est if they thought your prod­uct was dis­gust­ing!’

The big­gest stum­bling block to turn­ing this part-time op­er­a­tion into a full-time job was money, and a timely com­pe­ti­tion win pro­vided just the leg-up Pippa needed.

‘I en­tered a ran­dom com­pe­ti­tion to win three months rent-free ac­com­mo­da­tion in a gar­den shed,’ she ex­plains. ‘When I got the phone call to say I’d won it, I quit my day job just an hour later!’

Un­sur­pris­ingly, some of her friends and work­mates were taken aback when they heard what she planned to do next.

‘Peo­ple thought I was crazy to start some­thing so niche,’ she says. ‘I re­mem­ber my dad gave me a £5,000 loan and, when I even­tu­ally paid it back, he did tell me he never ex­pected to see the money again!’

Pippa also raised cash through a crowd-fund­ing plat­form. ‘I raised £120,000 in nine days, so it was a re­ally quick process,’ she says.

The growth of the busi­ness has also been fast. ‘When we launched in 2015, we had one cus­tomer, which was Sel­fridges,’ says Pippa. ‘Now we’re in about 3,500 stores, so it’s grown from one cus­tomer to be­ing na­tion­ally dis­trib­uted.’

Look­ing back, Pippa says she has no re­grets about her de­ci­sion. ‘For most peo­ple who start their own busi­ness, it’s a re­ally big leap of faith,’ she says. ‘The best thing is that ev­ery day is so in­cred­i­bly dif­fer­ent. The down­side is that you never switch off, so you don’t re­ally have that work/life bal­ance. But it has trans­formed my life – even though I don’t pay my­self as much as I’d like to as it’s my own busi­ness!’

Health nut: Pippa turned her recipes into hit snacks


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