Bristol vegan football team secures exciting sponsorship

All-vegan Bristolian football team, Kale Madrid, has attracted their first-ever corporate sponsorship from powerhouse activist brand, VFC. Like Kale Madrid, vegan fried chick*n brand VFC was also founded last year, and with both institutions seeing great success from the start and with complementing ethics, the partnership is well-matched.

Kale Madrid was founded by Matt Mead who wanted to join a vegan football team and, when he couldn't find one, started his own.

“We won the first league we were put into,” says Mead, “and have since gone up through the leagues. We seem to have found our level now and are challenging good teams every week who have often been playing a lot longer than we have as a team.”

The sponsorship with Kale Madrid is another good call for VFC co-founder Matthew Glover. Having co-founded global phenomenon Veganuary, and then launching VFC (which is already in three UK supermarkets and multiple other countries), it's clear he knows how to back a winner.

“I'm a passionate vegan who passionately loves football,” says Glover, “so sponsoring Kale Madrid makes perfect sense. VFC launched just last year too, so we know how important it is to get great support from the start. Obviously, I hope that those red VFC shirts come to strike fear into the hearts of Kale Madrid's opponents, but mostly I just hope that the vegan fried chick*n we sent the team doesn't slow them down too much.”

VFC was recently approached for sponsorship by a premier league football club near to where the company is based, but as Glover is a lifelong supporter of their rivals, he immediately vetoed the deal.

“I just couldn't do it,” he says. “I could no more do business with that club than I could eat an actual chicken.”