MOON’S POPULARITY BOOMS!
Moon enters brightest phase ever but it’s not ... all good news
FOR THE first time in its 4-and-ahalf billion year history, the Moon’s Approval Rating has topped three quarters, with 76% of the public saying they think the earth’s natural satellite is
Good, Very good, or Excellent. The same survey found that just 16% of people questioned disapproved of the Moon, with 8% undecided. “This is great news,” said Lunar expert Maggie Aderin-Pocock. “Even during the Moon’s 1960s heyday, when the Americans were sending rockets up to it left, right and centre, it was never this popular.”
“All these lunar eclipses, supermoons and stuff we’ve been having lately must of really put it back centre stage and in the forefront of people’s minds where it belongs,” she added.
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According to the survey, the Moon is now particularly popular with women, 83% of whom rated it positively, compared with just 69% of men of all age groups. Amongst women aged 45 and over, the result was even more pronounced, with 92% giving the crater-pocked, 2,500-mile-wide spherical rock the thumbs-up.
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However, the Moon was less popular with young males. A disapointing 12% of men aged 25-34 rated it Very good or Excellent, while 56% - well over half of the surveyed sample - said they though it was Poor or Extremely Poor. Of those aged 16-24, the trend was even more pronounced, with approval figures dropping to a mere 4%, and 82% rating it Below Average or Poor.
TV boffin Professor Brian Cox welcomed the overall improvement in the Moon’s popularity, but despaired at the lack of approval it presently receives from young men. “I just don’t understand it,” he told us. “The Moon provides us with waves, tides, and a bit of light at night. It also stops the earth from wobbling off its axis and crashing into the Sun. I mean, what’s not to like?”
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Marketing guru Beasley Bogleby says that the Moon is suffering from a PR problem. “The man in the street associates the Moon with Draculas, werewolves and witches, and these things don’t play well with the millennial demographic,” he vouchsafed.
“The Moon is a heritage brand, and the kids these days aren’t interested in heritage brands,” he continued. “They’re too busy playing Space Invaders or riding round on their BMX bicycles .”
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Bogleby thinks the key to successfully re-positioning the Moon is social media. He told us: “A targeted campaign on Twitter and Facebook with a fun, catchy hashtag such as #TheMoonzBuzzin would soon see its approval rating rising with the critical young male demographic.”
“If the Moon wants to reposition its positive rating percentage into the 80s and beyond, it’s going to have to stand out in the crowded celestial body marketplace and re-establish its position as the premier planetary satellite in the solar system brand tent,” he added, while sniffing every few seconds.