Wales On Sunday

Designer McCartney defends her hefty price tags

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DESIGNER Stella McCartney has defended the sometimes hefty price tag on items in her fashion range, and added that she does “struggle with the concept”.

McCartney is the daughter of singer, songwriter and former Beatle Sir Paul McCartney and his late wife, acclaimed photograph­er Linda.

In 2001, she teamed up with the then Gucci group (now Kering) to launch her own global fashion label and has since gone on to become one of the most coveted fashion designers in the industry.

The 45-year-old has followed staunchly in her mother’s footsteps advocating vegetarian­ism and eco- friendly alternativ­es in all of her business ventures.

Speaking on Desert Island Discs, when asked by host Kirsty Young – who said she’d seen a dress online for £3,500 – about the “ethics” and “morals” of someone paying a lot of money for an article of clothing, she said: “Look at some of my competitor­s and that’s probably fairly well-priced.

“I mean, I do struggle with that concept, but I work really hard to have a lot of products that are available on a better price point.

“I have things that I think are very well-priced, but I also really struggle with fast fashion and fabrics that aren’t beautiful, that don’t use the best mills in Italy and in Japan and in England...I think you have to also keep those crafts alive in order to make something that will last you a lifetime, that you can give to your daughters, that they can give to their daughters. ”

Desert Island Discs is on BBC Radio 4 today at 11.15am.

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