Simply does it

Philippe Starck’s packaging for Roederer

Born of a conversation between French designer Philippe Starck, Roederer managing director Frédéric Rouzard and cellar master Jean-baptiste Lécaillon, Brut Nature 2009 is a new champagne, conceived as simple and ‘honest’, created with a blend of Pinot Noir, Pinot Meunier and Chardonnay. ‘This is the least Roederer of all our champagnes, as well as our most modern,’ says Lécallion. ‘It was the perfect opportunity to move away from our usual habits and shake up our methods.’ Its presentation also breaks away from the traditional champagne opulence: Starck, in his second project for Roederer, created simple packaging, stripping it of logos and instead adding playful handwritten typography to the label, with felt-tip highlights. louis-roederer.com