Alex moshakis

Writer

London-based Moshakis visited the Southwark studios of e-cigarette start-up AYR, delivering a first look at a product with soaring ambitions ahead of its launch in early 2018 (page 159). ‘I was surprised to hear that one of the founders’ central missions was to design a vaping product that might help smokers quit nicotine altogether,’ he says. ‘That’s positive but ambitious.’ A writer of sports and general interest features, Moshakis is currently working on a book on the changing role of design in Germany.