Alex moshakis


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Lon­don-based Moshakis vis­ited the South­wark stu­dios of e-cig­a­rette start-up AYR, de­liv­er­ing a first look at a prod­uct with soar­ing am­bi­tions ahead of its launch in early 2018 (page 159). ‘I was sur­prised to hear that one of the founders’ cen­tral mis­sions was to de­sign a va­p­ing prod­uct that might help smok­ers quit nico­tine al­to­gether,’ he says. ‘That’s pos­i­tive but am­bi­tious.’ A writer of sports and gen­eral in­ter­est fea­tures, Moshakis is cur­rently work­ing on a book on the chang­ing role of de­sign in Ger­many.

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