Wallpaper - - Singapore Revealed -

Barely a decade ago, Dyson set up shop in Sin­ga­pore to de­velop and make the world’s first high-speed, dig­i­tal elec­tric mo­tor. Since then, its 1,100-strong of­fice, over­seen by global en­gi­neer­ing di­rec­tor Scott Maguire, has be­come a key out­post for the com­pany’s con­ceptto-pro­duc­tion R&D, man­u­fac­ture of dig­i­tal mo­tors, sup­ply chain op­er­a­tions and com­mer­cial ac­tiv­i­ties. The re­sults, used in all its prod­ucts, un­der­pin core Dyson hard­ware and soft­ware. What is the re­mit of Dyson’s Sin­ga­pore op­er­a­tions? Sin­ga­pore has a crit­i­cal role in the de­vel­op­ment, de­sign and man­u­fac­tur­ing of tech­nolo­gies across all our prod­uct cat­e­gories, in­clud­ing our core tech­nol­ogy, the Dyson dig­i­tal mo­tor. Also, more than 300 engi­neers are now fo­cused on ar­ti­fi­cial in­tel­li­gence, ma­chine learn­ing, ro­bot­ics, vi­sion sys­tems and fluid dy­nam­ics to bring hard­ware, elec­tron­ics and soft­ware to­gether. How does Dyson rec­on­cile the need to in­no­vate with the busi­ness of de­sign? Form should al­ways fol­low func­tion. You can have the most beau­ti­ful look­ing ma­chine, but if it can’t fun­da­men­tally per­form, it is a gim­mick. What makes Dyson’s cre­ative process unique? Our ap­proach is al­ways to solve a prob­lem. We start with how tech­nol­ogy can do that. We then build and test pro­to­types un­til we have a step-change so­lu­tion. The form of the ma­chine fol­lows. dyson.com.sg


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