Dyson
Barely a decade ago, Dyson set up shop in Singapore to develop and make the world’s first high-speed, digital electric motor. Since then, its 1,100-strong office, overseen by global engineering director Scott Maguire, has become a key outpost for the company’s conceptto-production R&D, manufacture of digital motors, supply chain operations and commercial activities. The results, used in all its products, underpin core Dyson hardware and software. What is the remit of Dyson’s Singapore operations? Singapore has a critical role in the development, design and manufacturing of technologies across all our product categories, including our core technology, the Dyson digital motor. Also, more than 300 engineers are now focused on artificial intelligence, machine learning, robotics, vision systems and fluid dynamics to bring hardware, electronics and software together. How does Dyson reconcile the need to innovate with the business of design? Form should always follow function. You can have the most beautiful looking machine, but if it can’t fundamentally perform, it is a gimmick. What makes Dyson’s creative process unique? Our approach is always to solve a problem. We start with how technology can do that. We then build and test prototypes until we have a step-change solution. The form of the machine follows. dyson.com.sg