FRENCH BLISS

Labels, by Philippe Apeloig, for Château de Chausse

After acquiring Château de Chausse last year, real estate developer and film producer Charles Cohen called on designer Philippe Apeloig to modernise the image of the winery, on the St Tropez peninsula. Apeloig (whose work includes a typographic collaboration with Wallpaper* that graced the cover of our 200th issue in 2015) decided to steer clear of traditional wine label design. He chose 1980s typeface Avenir and its later update, which he redesigned to make more fluid. The French designer also refreshed the winery’s logo, a Provençal castle flanked by two cypress trees, making it more minimal and sleek. The updated emblem evokes the region’s flora and balances the modern typography, Apeloig explains, adding that the new design ‘shows a certain union between tradition and modernity’. Rosa Bertoli chateaudechausse.fr