La­bels, by Philippe Apeloig, for Château de Chausse

Wallpaper - - Wine & Design -

Af­ter ac­quir­ing Château de Chausse last year, real es­tate de­vel­oper and film pro­ducer Charles Co­hen called on designer Philippe Apeloig to mod­ernise the im­age of the win­ery, on the St Tropez penin­sula. Apeloig (whose work in­cludes a ty­po­graphic col­lab­o­ra­tion with Wall­pa­per* that graced the cover of our 200th is­sue in 2015) de­cided to steer clear of tra­di­tional wine la­bel de­sign. He chose 1980s type­face Avenir and its later up­date, which he redesigned to make more fluid. The French designer also re­freshed the win­ery’s logo, a Provençal cas­tle flanked by two cy­press trees, mak­ing it more min­i­mal and sleek. The up­dated em­blem evokes the re­gion’s flora and bal­ances the mod­ern ty­pog­ra­phy, Apeloig ex­plains, adding that the new de­sign ‘shows a cer­tain union be­tween tra­di­tion and moder­nity’. Rosa Bertoli

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