Clicks & Mortar: online stores get physical

Warby parker

Speciality: Glasses and sunglasses

Launched online: 2010, Philadelphia, by Neil Blumenthal, Andrew Hunt, David Gilboa and Jeffrey Raider

Pop-ups: New York – first trial in 2011

Permanent stores: Having opened its first flagship store in New York in 2013, it now operates 64 storefronts and is rapidly heading towards 100

farfetch

Speciality: Online fashion retail, including over 700 different brands

Launched online: 2008, London, by Portuguese entrepreneur José Neves

Pop-ups: London – staged a test run for a retail experience in April 2017

Permanent stores: Now deploying new technologies at Browns, which Farfetch bought in 2015, and Thom Browne. These include a clothing rack linked to a digital wishlist and a digital mirror that helps request items in different sizes or colours

away

Speciality: Premium luggage

Launched online: 2016, New York, by Stephanie Korey and Jennifer Rubio (formerly at Warby Parker)

Pop-ups: Noho, New York (in 2016), followed by a series in key cities, including Milan, Berlin and London

Permanent stores: New York, in 2017

glossier

Speciality: Cosmetics

Launched online: 2014, New York, by Emily Weiss. It quickly built up a cult following through online blogs and social media platforms

Pop-ups: ‘Experiential’ spaces with multisensory installations, in Toronto, Dallas, Paris, London and New York in 2017

Permanent stores: New York, in 2017, and Los Angeles, in 2018

Ministry of supply

Speciality: High-performance, Nasa-inspired businesswear

Launched online: 2012, Boston, by a group of former MIT students

Pop-ups: Manhattan – opened in 2013, selling dress shirts, socks and chinos

Permanent stores: Washington DC, San Francisco, Santa Monica, Boston, Chicago, Atlanta, and Bethesda