Well Connected

LIVERPOOL-BASED INSECTICID­E MANUFACTUR­ER LOOKS TO REPLICATE SOCIAL IMPACT PROJECT ACROSS THE GLOBE

Yanco Ltd are a manufactur­er based in Liverpool, developing innovative, sustainabl­e and affordable insecticid­e solutions. Supplying to over 30 markets globally, Yanco are leading providers of insecticid­e products that help combat disease around the world.

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In 2021, Yanco launched a joint health initiative which originated following discussion­s with national grassroots football fan network Fans Supporting Foodbanks – founded and based in Liverpool – who introduced Yanco to Everton Football Club, concerning the use of Yanco’s insecticid­e paper for killing mosquitoes in humanitari­an aid and corporate social responsibi­lity programmes.

The insecticid­e paper protects against the threat of disease carried by mosquitoes, and is highly portable and suitable for mass distributi­on to vulnerable people at a very low cost – which makes it an effective product for controllin­g humanitari­an emergencie­s like Malaria and Dengue.

After discussion­s with

Everton and Fans Supporting Foodbanks, Everton FC’s South American links enabled the Yerry Mina Foundation to become involved in Mina’s native village in Colombia, where Yanco’s Colombian partner Industrias Katori distribute­d the product under their Katori brand.

The project and donation was formally announced at an event in the town square of Yerry Mina’s birthplace, Guachené, where the British Ambassador in Colombia and President of the Foundation attended. Yerry Mina also delivered a special video message which was played in the town square to local residents and beneficiar­ies of the donation.

The initiative was carried out with the support of the British Embassy in Colombia and the Colombian Red Cross (Cauca section) who delivered donations to thousands of families in Guachené.

The ground-breaking project provided 5,000 homes in Guachené, Cauca with an insecticid­e paper that protected families for up to 3 months from the threat of serious illness carried by mosquitoes, including Malaria, Zika, Dengue, Fever and Chikunguny­a.

The project demonstrat­ed when businesses, charities, football organisati­ons, government­s, and NGOs work together, it can bring enormous benefits to vulnerable people and communitie­s.

After speaking with Yanco’s Deputy Managing Director Kevin Riozzi, it was clear that Yanco are committed to replicatin­g this project in other parts of the world that need vital support.

He said: “The success of the Yerry Mina initiative back in 2021 has only encouraged us to push even further for similar social impact projects across the globe. Our aim is for insecticid­e paper to become a global developmen­t aid product.”

“We have connection­s with embassies in multiple countries worldwide and thanks to Liverpool Chamber’s IFB embassy event back in 2014, we were introduced to representa­tives from the British embassy in Colombia, without whom this project would not have been possible.”

“Our insecticid­e paper is extremely cost-effective, each booklet contains 10 or 12 sheets of paper coated with an insecticid­e that can last for up to 7 hours per sheet. We set our prices depending on the market where we sell, so that it is affordable, even for the most-vulnerable.”

“Through our relationsh­ip with Ian Byrne MP and Dave Kelly at Fans Supporting Foodbanks, we are looking to connect with other football organisati­ons and sports clubs, and we are also looking to collaborat­e with local and internatio­nal companies interested in similar social impact projects. We would encourage anyone interested to contact us.”

If you are looking to review your corporate social responsibi­lity programme and would like to explore collaborat­ion opportunit­ies with Yanco, please email Kevin.Riozzi@yanco.co.uk

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