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CAMPAIGNERS have welcomed a Bristol City Council ban on adverts for junk food, drink, gambling and pay-day loans – but want it to go further.

Cabinet members approved the authority’s first-ever advertising and sponsorship policy prohibiting certain products from being displayed on bus shelters, billboards and digital screens which it owns.

It could cost the council up to £150,000 in lost revenue but that is deemed a price worth paying for the potential public health benefits.

The policy bans ads for food that are “high in fat, salt and/or sugar”. The ban will cover the council’s parks and green spaces “unless for an outlet or event operating within that space”.

But as the ban only covers council-owned property, it only applies to adverts placed on around 180 bus shelters, 17 hoardings, social media channels, and numerous screens at venues such as museums, libraries and customer service points across the city.

Campaign group Adblock Bristol is urging mayor Marvin Rees to expand it to cover environmentally damaging goods, such as polluting cars, and privately owned billboards.

Organisation member Jenny Howard Coles said: “This is a good start, but what we really need to see is a wholesale reduction in the amount of corporate outdoor advertising on our streets and a ban on climatewrecking products across the whole city.”

Asked by Anna Meares at the cabinet meeting this week whether the council’s planning department would review its policy on all advertising sites in Bristol, Mr Rees said: “They will be doing it right now because the issue is being brought very forcefully.”

Green Cllr Carla Denyer, right, who has been lobbying the authority alongside Adblock Bristol, said: “I’m glad they took on board a lot of our suggestions.

“I would like the council to go further, though.”